31Jiu is a beer import and distribution company based in Shanghai. We import and distribute premium beers from around the world to the middle kingdom.

The name 31Jiu is a portmanteau of “31” and “Jiu”.

The latitude of Shanghai is “31”. This is our base, our home, our origin, the pearl of the East and pulse of mainland China. “Jiu” is the phonetic of 酒. The Chinese character that represents alcohol, the essence of what we do. Our raison d’etre.