Pure blonde landed on the radar of australian beer lovers’ in 2004.

Pure Blonde changed the beer game in Australia and quickly established itself as a beer of choice.

In 2007, Pure Blonde advertising landed on TV with iconic “brewtopians” showing consumers (and unsuspecting truck drivers) that Pure Blonde was from “a place much more purer than yours”. Even though years have passed, Pure Blonde still remains the most popular low carb beer in the country.

In August 2015 Pure Blonde reestablished itself as the ultimate low carb beer. Now Ultra Low Carb, Pure Blonde now has 80% less carbs than regular beer and 50% less calories than wine (per mL*).

A refreshing, full-flavoured lager, brewed using the finest ingredients. Pure Blonde is brewed with no preservatives to deliver an easy-drinking, ultra low carb beer. Hersbrucker hops add a floral and herbal aroma balancing the light style of the beer.
Pure Blonde
Product of type Ultra low carb lager
Origin Australia
ABV 4.2 %
IBU 12
VOL 355ML